With collection launches at Toronto Fashion Week, Joe Fresh has been gaining more popularity as of recent. A 'cheap chic' lifestyle brand, Joe Fresh offers stylish apparel and accessories for women, men and children at affordable prices which is a sure hit in an ecomony where inflation seems to hurt most people's wallets.
Currently available at over 300 Loblaw and Superstore locations across Canada, there's no stopping for Creative Director Joseph Mimran who plans to open 4 more freestanding stores this spring; 3 of which will be located in Ontario, as well as a studio store set to open in the new Maple Leaf Gardens, after the successful opening of his Vancouver store last October. Why the move to opening freestanding stores? It's a way to reach and meet the needs of consumers in certain a demographic. Locations set to launch this spring include Heartland Town Centre in late March, Bramlea City Centre in mid-April, and Vaughan Mills in late May. In the meantime, visit their official website for more news and collection previews at: http://www.joe.ca/en/. Are you excited? I know I am!