Karl Lagerfeld has once disclosed that he lost weight due to drinking diet coke, and now the designer himself designed some limited edition diet coke bottles for the pop-loving fashionista! Canadian model Coco Rocha; one of the world's current IT models, teams up with Karl to shoot a campaign especially for the drink brand.
The ad campaign was created and shot by Karl himself, so it's no wonder that you see a bit of Karl Lagerfeld-ness in the pics. I really love the fun and quirky feel of the ad campaign, especially how the bottles come in bright pink and white stripes, stars and polka dots. Makes me feel like a kid again. The new bottles represent three characters, which are present in the ad. The limited edition bottles will be available in June. In the meantime, enjoy the pics-I've also included last year's campaign and a 'behind the scenes' video of the new campaign just for fun.