The MAC Viva campaign began in 1994 to support men, women and children who have been affected by HIV/Aids globally and has been a tremendous success among make-up lovers and fashionistas. This is a good cause as every cent of the selling price of VIVA GLAM Lipstick and Lipglass is donated to the M•A•C AIDS Fund to support men, women, and children living with HIV and AIDS. For more information on the program and campaign, visit their official website here: http://www.macaidsfund.org/. I'm really liking the nude shades this time around; they are great for everyday wear! Visit your nearest MAC counter/boutique on February 17th to grab these shades!