For all you fashionistas who love to shop at Aritzia (yes, I know there are many devotees!), its sister brand Wilfred will be opening their first freestanding store at Toronto's very own Eaton Centre.
Wilfred for Aritzia always struck me as a very feminine brand that caters toward a more mature crowd at Aritzia, and their cute blazers, fun and flirty print flowy tops as well as wool coats in the winter-time are staple pieces of their label. Although the prices for Wilfred clothing are on the higher end of the popular shopping destination, there is a high demand for the label, and it shows. Look out for the Wilfred boutique (located where the old Nine West store was on the 3rd floor of the mall). It is slated for an August 25 grand opening.
aIn the meantime, check out Wilfred's official website here.